Vonage Direct Response Ads

In 2005 Vonage was getting a $1000 CPA on their interactive advertising. Their direct response campaign was feature and offer based, but it didn't have a lot of personality. We created a campaign that had the same offers, but was a bit more fun, and the CPA dropped to an average of $350.

Easy 1 | Easy 2 | Easy 3

Local 1 | Local 2 | Local 3

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