duncdigital.com
If you want to tell people the truth, make them laugh, otherwise they'll kill you. --Oscar Wilde
3.24.2008
2.25.2008
Intel "What Makes an Athlete?"
This campaign celebrates hard-core gamers by treating them with the reverence generally reserved or professional athletes. The campaign examines the similarities between gamers and athletes, and positions Intel as the equipment of choice for people who want to excel in their "sport."
High Bandwidth Video Ads
World Class Team | All Star | Firece Competitors
30K Global Units
World Class Team | All Star | Firece Competitors
12.04.2007
Intel Consumer Advertising 2007
Over the years the processor has become less and less important to people who are buying new computers. People buy based on price, form factor, screen size, etc. For 2007 we created a campaign designed to educate people on the benefits of a good processor, and to specifically create preference for Intel processors.
Tennis
Battery
Coffee
Windows
Deconstruct
Factory
Labels: Ads, Flash, Intel, NY Festivals, Video
6.21.2007
Intel Enterprise Advertising 2007
Intel constantly brings innovative high-performance products to market, so we tried to make a set of ads that delivered on that promise. We used CGI to bring the product benefits to life, and we developed an innovative javascript that allowed the CGI to follow your cursor around the page, even when your mouse wasn't over the ad. The result was 10x the interaction rate of previous Intel online advertising campaigns.
Dogs
Snowmen
Cheetahs
Birds
Bodyguards
Genies
Labels: Ads, Flash, Intel, NY Festivals, Video
1.01.2006
7.12.2005
Philips Norelco
If you like golf, electric razors or interactive ad banners, you'll love this CNN homepage takeover (and 2006 One Show finalist).
Four!
We also did ads to promote a rebate for a gift giving campaign, and a razor with a built in moisture system.
Rebate Game
Moisture
7.10.2005
Vonage Direct Response Ads
In 2005 Vonage was getting a $1000 CPA on their interactive advertising. Their direct response campaign was feature and offer based, but it didn't have a lot of personality. We created a campaign that had the same offers, but was a bit more fun, and the CPA dropped to an average of $350.
Easy 1 | Easy 2 | Easy 3
Local 1 | Local 2 | Local 3
6.29.2004
Sony Vaio, SonyEricsson & Sony NetMD
It's always fun working on cool products, and over the years Sony has made some of the coolest. Here are some web sites and ads that we've done for them.
Vaio
SonyEricsson
NetMD Eyeblaster | NetMD Ad
Labels: Ads, Flash, NY Festivals, Sony, SonyEricsson, Websites
6.25.2004
ING MoneyMentor
In 2004 ING launched a site to help people get educated about managing their finances. They wanted to to make the site fun, but they didn't want to make it funny funny. Research had shown them that people don't like financial institutions to be funny with their money. In any case, these are the ads that we made to promote the fun, but not funny financial education site MoneyMentor.com.
Pie Chart | Fireworks | Symbol
6.17.2004
ING Product Avertising
ING has a much broader range of product offerings than the public is generally aware of, and each of these products has a variety of ways in which it can be used. For this campaign we wanted to show the products offered, and we wanted to demonstrate that each of these products could be tailored to an individual's particular needs.
Bull Rider | Juggler | Rockers | Number Crunchers | Pre-Roll
6.15.2004
Fresh Thinking From ING
ING had a very simple promise--they wanted to be thought of as a "Fresh Thinking" financial services company. The challenge was to create ads that behaved in a fresh manner. Each of these ads attempted to do something that had never been done before in the interactive space.
The first ad, Familiar, used the editorial on the page to help consumers learn how to pronounce the name of the company.
The second ad, Out of Your Way, disappeared completely after introducing the brand.
For the third ad, Countdown, we calculated the number of people in the U.S. who didn't know who ING was, and then set out to politely inform each and every one of them.
And for the fourth ad, Quotes, we built a live stock ticker that intermixed relevant quotations, based on market conditions and site placement, into the ad.
Familiar | Out of Your Way | Countdown | Quotes