Intel Hellgate Demons

Intel makes gaming processors so powerful that the characters in the games are starting to get depressed. Some of them deal with stress much like humans--by heading to the local pub and talking it out with their mates.

Meet the demons

Intel Consumer Advertising 2007

Over the years the processor has become less and less important to people who are buying new computers. People buy based on price, form factor, screen size, etc. For 2007 we created a campaign designed to educate people on the benefits of a good processor, and to specifically create preference for Intel processors.

Tennis
Battery
Coffee
Windows
Deconstruct
Factory