More Intel Work

Supermodel
Horse
Multimedia Mosaic
Butterfly
Itopia

Intel "What Makes an Athlete?"

This campaign celebrates hard-core gamers by treating them with the reverence generally reserved or professional athletes. The campaign examines the similarities between gamers and athletes, and positions Intel as the equipment of choice for people who want to excel in their "sport."

High Bandwidth Video Ads
World Class Team | All Star | Firece Competitors

30K Global Units
World Class Team | All Star | Firece Competitors

Intel Hellgate Demons

Intel makes gaming processors so powerful that the characters in the games are starting to get depressed. Some of them deal with stress much like humans--by heading to the local pub and talking it out with their mates.

Meet the demons

Intel Consumer Advertising 2007

Over the years the processor has become less and less important to people who are buying new computers. People buy based on price, form factor, screen size, etc. For 2007 we created a campaign designed to educate people on the benefits of a good processor, and to specifically create preference for Intel processors.

Tennis
Battery
Coffee
Windows
Deconstruct
Factory

Intel & Christopher Guest

For this project we worked with Christopher Guest (This Is Spinal Tap, Best In Show) to create music videos that explain the benefits of a new suite of Intel technologies aimed at IT managers.

Are you ready to rock?

Intel Enterprise Advertising 2007

Intel constantly brings innovative high-performance products to market, so we tried to make a set of ads that delivered on that promise. We used CGI to bring the product benefits to life, and we developed an innovative javascript that allowed the CGI to follow your cursor around the page, even when your mouse wasn't over the ad. The result was 10x the interaction rate of previous Intel online advertising campaigns.

Dogs
Snowmen
Cheetahs
Birds
Bodyguards
Genies

It's Cuervo Season Baby

If drinking tequila were a sport, what would a television show dedicated to covering the action look like?

Tune In To Cuervo TV

Cuervo Black: Glass On The Rocks

In this heartwarming barroom tale a small midlife crisis is narrowly averted with a little help from an omniscient narrator.

Roll The Clip

Jose Cuervo Ads 2005

These ads were done for Jose Cuervo shortly after winning the business. The first one performed well in a Dynamic Logic study. The second one was shortlisted at Cannes.

Dance
Molecules