Intel "What Makes an Athlete?"
This campaign celebrates hard-core gamers by treating them with the reverence generally reserved or professional athletes. The campaign examines the similarities between gamers and athletes, and positions Intel as the equipment of choice for people who want to excel in their "sport."
High Bandwidth Video Ads
World Class Team | All Star | Firece Competitors
30K Global Units
World Class Team | All Star | Firece Competitors