ING MoneyMentor

In 2004 ING launched a site to help people get educated about managing their finances. They wanted to to make the site fun, but they didn't want to make it funny funny. Research had shown them that people don't like financial institutions to be funny with their money. In any case, these are the ads that we made to promote the fun, but not funny financial education site MoneyMentor.com.

Pie Chart | Fireworks | Symbol

ING Product Avertising

ING has a much broader range of product offerings than the public is generally aware of, and each of these products has a variety of ways in which it can be used. For this campaign we wanted to show the products offered, and we wanted to demonstrate that each of these products could be tailored to an individual's particular needs.

Bull Rider | Juggler | Rockers | Number Crunchers | Pre-Roll

Fresh Thinking From ING

ING had a very simple promise--they wanted to be thought of as a "Fresh Thinking" financial services company. The challenge was to create ads that behaved in a fresh manner. Each of these ads attempted to do something that had never been done before in the interactive space.

The first ad, Familiar, used the editorial on the page to help consumers learn how to pronounce the name of the company.

The second ad, Out of Your Way, disappeared completely after introducing the brand.

For the third ad, Countdown, we calculated the number of people in the U.S. who didn't know who ING was, and then set out to politely inform each and every one of them.

And for the fourth ad, Quotes, we built a live stock ticker that intermixed relevant quotations, based on market conditions and site placement, into the ad.

Familiar | Out of Your Way | Countdown | Quotes

ING New York City Marathon

In 2003 ING asked us to create a Web site to support their sponsorship of the New York City marathon. The site we built was a celebration of the extraordinary people who run the race, and the extraordinary environment in which the race is run. It was also a great resource for getting race history, finding the best viewing spots, learning about the philanthropic aspects of the race, and simply a way to experience the marathon without breaking a sweat.

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